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THE BUTTERFLY EFFECT IS HERE

There’s something in the air — can you feel it? From beauty lovers to industry icons, everyone’s chasing the glow of BELLA. Our Butterfly Movement is spreading across the globe, one flutter at a time — filling headlines, topping wishlists & turning everyday routines into rituals of transformation. The world is watching. The buzz is real. Discover why it's your turn to be a BELLA Butterfly.

Hannah Martin

So if big lashes is your thing youabsolutely need to try this!

Tasha Tah

My go-to mascara, lashes for days!

Celine

The volume is SO instant that I can’t stayaway - I have been using it ever since

Aarti

I love how buildable the mascara is. Lashes look super long!

Leyla Milani

Look at my lashes! I am speechless

Naomi Mizrahi

I’m obsessed with WANDERLASH mascara!

GRACE

Brilliant mascara gift pack and how to maximum your lashes with the 30 second lash lift

mary greenwell

This miraculous mascara is so buildable & gives my lashes great volume!

kaushal

Meet the best vegan mascara out there!

Nicola Chapman

It's long-lasting, clump free, instant false lash effect

Ali Andreea

The most incredible lifted lashs with next-level volume. I was inspired!

Bryony Blake

I’ve recently been loving the viral Wanderlash

KAT FARMER

This miraculous mascara is so buildable & gives my lashes great volume

NIKI FEERARR

Absolutely love the mascara!