General Questions
BELLA was founded by Sabina, whose vision was to create beauty that feels deeply personal, intentional, and empowering. After years of navigating beauty products that prioritized trend over care, she was inspired to build a brand rooted in conscious formulation, effortless elegance, and authentic self-expression. From that vision, BELLA was born — blending high-performance, skin-loving formulas with a refined, modern aesthetic that celebrates individuality. Every product is crafted to elevate your daily ritual and honour the beauty that already exists within you.
At BELLA, “consciously clean” means we thoughtfully formulate products without unnecessary or harsh ingredients — always prioritizing safety, skin health, and environmental responsibility. We go beyond industry buzzwords, ensuring that every texture, pigment, and finish performs beautifully while staying kind to your skin and aligned with our ethical values.
You can explore and purchase the full BELLA collection on our official website: bellaworld.com.
BELLA is also available at select retail partners, including Lifestyle, H&M, Watsons, NYSAA, L’Etoile, FACES, and other curated beauty destinations across the region. For the most up-to-date list of in-store stockists, visit our Store Locator.
We’re expanding quickly — with new launch locations and retail partnerships coming soon. Follow us on Instagram and subscribe to our newsletter for first access to new openings, exclusive drops, and in-store events.
Order Questions
We offer a worldwide tracked delivery service using trusted logistics partners including Royal Mail, EMX, C3 Express, and Aramex, depending on your delivery location.
Shipping costs are determined by zone, with a full breakdown provided below.
All orders placed before 1pm UAE time, Monday to Friday, are processed the same day.
Please note that delivery times are estimated and may vary slightly depending on customs and local courier schedules.
On completing your order, you will receive a confirmation email from Bella along with a separate email containing your tracking link. This link will enable you to track your order status from dispatch through to delivery. If you haven’t received an email containing the tracking link, please reach out to our Customer Care team at help@bellaworld.com.
We are very sorry to hear that your package did not arrive in perfect condition.
If your package is visibly damaged on delivery, please ensure to take photographic evidence and tell the person delivering your goods that you wish to sign as “received damaged”.
If your goods are received as faulty or damaged once opened, we kindly ask you to notify us by email within 48 hours of receiving your order at hello@bellaworld.com, quoting your original order number with the pictures of:
- The damaged item
- The inner and outer packaging
Payment Questions
If you are shopping from outside the UK, your bank will convert the cost of your order into the relevant currency.
Please note that international orders may be subject to customs and import duties and tax charges once they reach their destination outside of the UK. We do not cover these costs so you will be responsible for paying any import charges that may be added. As customs vary from country to country, unfortunately we can’t advise on these charges, and would recommend you check with your local customs office for more information.
If charges are levied in your country and you refuse to pay them, you are responsible for the original shipping costs to you, any duties, taxes and/or customs charges that are incurred, and the cost of returning the package. These costs will be subtracted from your order refund and your credit/debit card will be charged accordingly.
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