BELLA | Beauty Empowering You

Congratulations! Your order qualifies for free shipping YOU ARE £40 AWAY FROM FREE SHIPPING

NOT JUST ANOTHER VEGAN MASCARA

BUTTERFLIES, MEET WANDERLASH

CREATED BY A PRODUCT ENTREPRENEUR TO SOLVE HER ISSUES WITH FALSE EYELASHES. EXPERIENCE A POWERFUL, TECH-LED & SECRET WATER BASED FORMULA, CRAFTED OVER 3 YEARS, FOR YOUR MOST DRAMATIC FLUTTER YET

# B E L L A L A S H L E A D E R

OUR ICONIC WANDERLASH MASCARA. SAY GOODBYE TO LACKLUSTRE LASHES AND HELLO TO THE ‘30 SECOND LASH LIFT’. INSTANT BUILDABLE VOLUME FROM DAYWEAR TO FALSE LASH EFFECT; YOU BUILD THE DRAMA YOU DESIRE

Dubbed as an 'industry disruptor' by editors, no more lost lashes with our nourishing easy-to-remove formula containing innovative, active ingredients such as jojoba, hemp extract & blackcurrant

"No other mascara even comes close"

KAT - THIS MORNING, ITV PRESENTER

SHOP NOW - £28

ONE SOLD EVERY MINUTE

THE MAKE UP MUST-HAVE EVERYONE’S ADDING TO BAG

WANDERLASH MASCARA DUO

LIFTS, LENGTHENS, THICKENS. THE ULTIMATE SOLUTION

BUY NOW - £58

THE GIFT PACK

MASCARA, GOLD BRACELET, MAKE UP BAG, POUCH

BUY NOW - £59

CELEBRITY-LOVED & INDUSTRY BACKED

APPROVED BY THE MOST INFLUENTIAL NAMES IN BEAUTY

“A mascara that made me chuck away my false eyelashes. The best mascara I've ever tried”

LEYLA MILANI- CELEBRITY & GLOBAL ICON

“It takes just 30 seconds to achieve the most incredible lifted lashes with next level volume”

HANNAH MARTIN - CELEBRITY & ROYAL MAKE UP ARTIST

“It's absolutely ridiculous how long this mascara makes your lashes. I'm loving it. I look like a doll”

NICOLA CHAPMAN - CELEBRITY MAKE UP ARTIST

“Blows my mind. The mascara like NO other. I did a collaboration with BELLA & I've been using it ever since”

CELINE BERNAERTS - GLOBAL ICON

Learn more

“I need to put you onto this product. I'm obsessed. I'm actually speechless. It's ULTRA black & doesn't smudge”

NAOMI MIZRAHI - GLOBAL ICON

Learn more

“Oh my- it looks like I'm wearing false eyelashes. Best thing ever- it really has changed everything. Love this mascara beyond”

MARY GREENWELL - CELEBRITY MAKE UP ARTIST

Learn more

“Oh my Lord. It is brilliant, a thing of sourcery. A thing of actual trickery. No other mascara comes close!”

KAT FARMER - THIS MORNING ITV FASHION PRESENTER

Learn more

35 YEARS OF PRODUCT HERITAGE

NOT JUST ANOTHER MAKEUP BRAND. BELLA IS TECH LED, 100% VEGAN INNOVATION WITH NEVER SEEN BEFORE FORMULAS, UNIQUE INGREDIENTS & PATENTED TECHNOLOGY FOR ULTRA PERFORMANCE

OUR STORY

I HAD NEVER SET OUT TO ENTER THE BEAUTY INDUSTRY. AS A PRODUCT GEEK, I WANTED TO SOLVE MY PROBLEM WITH FALSE EYELASHES

LEARN MORE

UNIQUE INGREDIENTS

A CAREFUL CURATION OF THE FINEST INGREDIENTS & FORMULATIONS. THINK CRUSHED DIAMONDS, HEMP EXTRACT & ROSE QUARTZ

LEARN MORE

TALK TO A LASH LEADER

Q: HOW CAN I MAKE MY MASCARA LAST LONGER?

A: The longevity of your mascara can be affected by factors like oil, moisture, friction - and even the weather. Your skin’s natural oils or accidentally touching your eyes can break down mascara and cause it to transfer onto your skin. It’s important to set your eye make-up at the prep stage to prolong your mascara. Prime your lids with an oil-free eyeshadow primer and avoid the eye area when you’re using moisturiser or facial oils. Look for smudge-resistant formulas when it comes to eye make-up as these can also help to prevent product transfer

Q: WHAT'S THE BEST WAY TO REMOVE MASCARA SMUDGES?

A: FYI, our Wanderlash is pretty smudge-proof, but if you spot the odd smudge, removal is a quick and easy process with the right tools to hand. Carry a couple of clean SOS cotton buds with you. Dip in micellar water (or standard bottled/tap water if you don’t have a cleanser to hand) and use the end to gently swipe off the smudge. Finish with a light dab of concealer, foundation or powder if you’ve removed any of your base underneath

Q: WHY DO EYELASHES FALL OUT?

Don’t panic. Just like the hair on your head, eyelashes grow, fall out and replace themselves in a natural life cycle every six to 10 weeks. To see some lash fallout is perfectly normal. If you feel like you’re dropping lashes more rapidly than usual there may be other factors involved like vitamin deficiencies or bad beauty habits so it’s worth looking at your lifestyle to boost the condition of your lashes

Q: WHY WOULD I CHOOSE A NON-WATERPROOF MASCARA?

You might think waterproof mascara is the one to reach for if you want long-lasting lashes, but there are disadvantages to using one daily when it comes to the condition of your lashes. Many waterproof formulas can be drying and stubborn to remove effectively, which can cause premature lash loss. Wanderlash contains hemp extract, jojoba and blackcurrant, which work together to promote growth and thickness and deeply hydrate your lashes

BECAUSE WHO SAID VEGAN MAKE UP HAS TO BE BORING?