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SHOP VEGAN BEAUTY

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Explore our full collection of consciously crafted beauty essentials

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LUMINOSITY IN GOLD LUMINOSITY IN GOLD
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★ ★ ★ ★ ★

LUMINOSITY IN GOLD

Crystal Infused Highlighters

£30.00
WANDERLASH MASCARA WANDERLASH MASCARA
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★ ★ ★ ★ ★

WANDERLASH MASCARA

Longer, thicker & lifted lashes

£24.00
LIQUID LAVA LIP PAINT - DANA LIQUID LAVA LIP PAINT - DANA
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★ ★ ★ ★ ★

LIQUID LAVA LIP PAINT - DANA

Liquid Lips That Don't Move

£19.00
SOLAR OPULENCE EYE QUAD - VENUS SOLAR OPULENCE EYE QUAD - VENUS
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★ ★ ★ ★ ★

SOLAR OPULENCE EYE QUAD - VENUS

Mesmerising Eye Quads

£33.00
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HEY BUTTERFLIES 🦋

Welcome to the world of BELLA — where you discover your inner butterfly.

Experience 100% vegan innovation with unique formulations infused with flowers, fruits, & crystals, designed to elevate every beauty ritual.

Founded by our Head Butterfly, Sabina Ranger, BELLA draws on generations of expertise to deliver instant results & powerful performance.

At the heart of BELLA is the Butterfly Squad — our global community of beauty lovers. This is more than makeup — it’s a movement, & you’re invited to be part of it.

1% of all profits support charitable causes through the BELLA Butterfly Fund — because beauty should make an impact, inside & out

Learn More
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Viral 30-Second Lash Lift Mascara

Meet Wanderlash — our iconic vegan false lash effect mascara. Loved by celebrities worldwide- instantly lift, lengthen & define your lashes in just 30 seconds. Get fuller, perfectly separated lashes that last all day, effortlessly

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  • CRYSTAL-INFUSED LUMINOUS HIGHLIGHTER

    Enhance, illuminate & highlight your features in seconds. Our Luminosity highlighter delivers a soft, glowy sheen that melts into the skin for a fresh, radiant shine — perfect for everyday dewy look

    LUMINOSITY IN GOLD

    From £30.00

    ★★★★★
    Add To Cart

  • YOUR INSTANT 30 SECOND LASH LIFT

    Lift, lengthen & define your lashes in seconds. Wanderlash Mascara gives soft volume & beautifully separated lashes for an effortless, everyday look

    WANDERLASH MASCARA

    From £24.00

    ★★★★★
    Add To Cart

  • THE LIPSTICK YOU’LL FALL FOR IN ONE SWIPE

    The silky texture applies evenly, coating the lips in comfortable pigment with a refined, radiant sheen. The result is smooth, polished colour that enhances the natural shape of the lips & leaves them looking soft & perfectly defined

    COSMIC KISSES LIPSTICK - BLUSHED DUST

    From £20.00

    ★★★★★
    Add To Cart

  • BOLD MATTE COLOUR THAT STAYS ALL DAY

    The lightweight texture glides on effortlessly, coating the lips in intense pigment that dries down quickly without smudging or fading. The result is bold, comfortable colour that stays put, leaving your lips looking perfectly matte & beautifully defined for hours

    LIQUID LAVA LIP PAINT - FLORES

    From £19.00

    ★★★★★
    Add To Cart

  • THE QUAD THAT CREATES EVERY EYE LOOK

    Powered by our patented gel technology, the silky formula blends effortlessly, delivering rich colour with a smooth, comfortable feel. The quad features a mix of velvety mattes, luminous shimmers & sparkling glitters, allowing you to build soft dimension or bold, eye-catching looks with ease

    SOLAR OPULENCE EYE QUAD - VENUS

    From £33.00

    ★★★★★
    Add To Cart

#BUTTERFLYSQUAD

Every BELLA Butterfly has a story — this is where yours begins. Join the BELLA Butterfly Squad — a global beauty community of makeup lovers, creators, & changemakers. Embrace your confidence. Express yourself. Discover your inner butterfly & become who you were always meant to be. Tag @bellaworld and #ButterflySquad to share your transformation & inspire others

Berry bold. Ice smooth. A lip paint that melts on and stays all day

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LATEST STORE LAUNCH

Iconic Bella Moments

From every Butterfly selfie to every magical moment, we’re overwhelmed with gratitude. We’re proud to be part of your beauty journey and present in malls everywhere, celebrating bold, high-performance vegan beauty with our amazing community.

Thank you for embracing BELLA with open hearts, fearless beauty, & unstoppable energy. We can’t wait to spread our wings in the next city & create even more iconic moments together

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