About

NICE TO MEET YOU, BUTTERFLIES

My journey into the world of beauty started when I began to solve a personal challenge I had with false eyelashes. As a product innovator by nature, I wanted to create a mascara that would replace my false lashes; removing the pain & hassle, however maintaining the same long-lasting effect, all whilst nourishing and caring for my lashes at the same time

After 3 years of research & development, I created Wanderlash mascara, a secret water-based mascara which builds volume like no other. It quickly became a viral hit amongst celebrities and beauty experts, and thus BELLA was born

Today, we have a full range of innovative, solution-driven masterpieces waiting for you to try

WHY BELLA

Bella was born out of a dream to create better beauty through vegan innovation & precious ingredients such as crushed diamonds & blueberry oil. I’m committed to creating the best products for you that outperform your expectations, bringing you a 'wow’ moment every day

BELLA means beautiful & represents all of you. Our BELLA butterfly is our guiding force which represents our core values; innovation, performance, empowerment & sustainability

We are creating a movement within beauty, the butterfly effect, to add a dose of joy to your life and make you feel loved, valued & part of something special

MISSION

At BELLA, kindness is our guiding principle. We're committed to creating a platform for positive change which is why we give back 1% to causes that matter such as mental health & education through our Butterfly Fund

Our butterfly community aims to uplift, empower, and inspire & I can’t wait for you to be a part of it. Become a BELLA butterfly today & together, let’s spread our wings and fly

With love, Sabina x

OUR BRAND PILLARS

OUR SECRET INGREDIENTS TO SUCCESS

A FUSION OF VEGAN ART & SCIENCE

GROUNDBREAKING INNOVATION

At BELLA, our unwavering commitment to innovation redefines excellence. Through tireless research, cutting-edge technology & a passion for pushing boundaries, we deliver pioneering formulations & unparalleled results that exceed expectations. Experience beauty solutions like never before

INGREDIENTS

We meticulously handpick the rarest & most unique ingredients from around the globe, believing that true luxury lies in the exceptional. Our makeup is infused with exquisite jewels, powerful botanicals & delicious fruits. By incorporating these precious elements into our formulations, we create products of the highest quality

COMMUNITY ORIENTED

We are committed to making a positive impact through our BELLA Butterfly Fund, pledging 1% of all sales to causes that matter, such as mental health & education. Together, let’s spread our wings & make a meaningful difference in the world

UNPARALLELED PERFORMANCE

DRIVING POSITIVE IMPACT

BELLA UNITES EFFICACY & ETHICS IN ALL WE DO

CONSCIOUSLY CLEAN FOCUS

We vow to be as clean as possible whilst still guaranteeing performance. We carefully vet each ingredient, prioritizing natural & ethically sourced alternatives without sacrificing efficacy or your experience. We endeavour to create a world where performance meets integrity

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MINDFULLY SUSTAINABLE

We understand the importance of preserving our planet for future generations, which is why we strive to minimize our environmental footprint in every aspect of our business. Our packaging is not only luxurious but also eco-friendly, with refillable options & all outer packaging is recyclable. With each initiative, we take a step towards a more sustainable future, ensuring that beauty is not just about looking good but also doing good for our planet

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PERFORMANCE & INNOVATION

Harnessing state-of-art technology, we push the boundaries of traditional cosmetics to delivery unparalleled results. From advanced formulas infused with powerful botanicals to groundbreaking application techniques, our products redefine beauty standards

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THE BELLA BUTTERFLY

DISCOVER OUR MUSE

"At BELLA, we love pushing the boundaries of beauty with our innovative approach. Using the latest technology, we’re crafting products that deliver exceptional results and bring a bit of magic to your routine. We’re dedicated to helping you feel radiant and celebrate your own beautiful journey"

with love, Sabina x