The ethos of creating the very best products, innovating to outperform what already exists & never compromising on quality was instilled into me from a young age and has influenced the way I approach every endeavor, ensuring that I constantly strive for the very best.
As a child, I was continually testing, experimenting and trying new product innovation and fell in love with the whole process from concept to creation; a product geek was born. A beacon that has driven me to constantly seek innovation and push the boundaries of what is possible.
After spending 5-6 years creating nearly 50 different products, I realised the next product I needed to develop. I began speaking to people & was shocked to learn that 97% of them, experienced pain or discomfort with false eyelashes. I was not alone!