The answer to your lash prayers

“A face can never be complete without mascara but
mascara alone can complete a face”

We formulate to give you the best & care for your lashes.
Once you go Bella, you don't go back #BellaLashLeader


From a young age, I observed the power of beauty through my mother. Fascinated by the transformative effect when she would apply her make-up, I observed the confidence, courage & joy that she would receive to conquer the day ahead.

The looks she created were her unique expression of herself & who she desired to be for the day. She would tell me that "when we look our best, we feel our best and when we feel our best, we can give our best to the world around us".

Since then, I have always been on a mission to unearth the very best products that perform & make me feel great every day & worked for years in product development.

BELLA is born from a desire to empower each person & embrace what we have that is unique to us, our individuality. We believe in super performing, vegan, clean focused & cruelty-free cosmetics that you can rely on.

Infused with innovative active ingredients to care for your skin, mind & soul; each product has been formulated over years to bring you the best in class, long-lasting luxury.

5% of all sales support a cause close to our hearts, mental health. 1 in 4 of us will experience a mental health challenge of some kind & we passionately advocate a world focused on mental wellbeing. When you buy BELLA, you help make the world a better place.

Our global journey to bring BELLA to each individual has only just begun & we are so excited that you are a part of it.

With Love,Sabina X


Our muse, The BELLA Butterfly, carries profound meaning to empower you & create positive change.

It represents hope, ambition, persistence, triumph, freedom & transformation.

Just as a caterpillar struggles to break free of its cocoon, to overcome challenge, we as humans are continually on a journey of growth & development through the experiences & obstacles that we face.

With determination, it succeeds & eventually evolves into a creature of beauty free to reach the universe & beyond, shedding its cocoon & leaving behind what is no longer needed.

Her wings display colourful designs unique to her, forming her individuality and thus, her beauty.

Our muse is a celebration of your uniqueness & journey.

The BELLA Butterfly is a reminder that you are immensely powerful in that there is nothing else in the universe that is you.

We believe in & celebrate the power of you.


Performance is at the heart of everything we do.

We have spent years in the making. Our formulations are unique to us. They really work, are easy to use & are long lasting.

BELLA is synonymous with trust. Our products are formulated to the highest quality & we collaborate with the best labs in the world to bring you exceptional products.

MADE TO CARE for you

We innovate by infusing our products with unique active ingredients to care for your skin, mind & soul.

For us, beauty is more than skin deep. 

BELLA empowers you to feel good on the inside, so you can conquer the world on the outside.


Our products don’t include any animal derived ingredients & we don’t animal test.

We are proud to say that we are 100% vegan & are against cruelty to our furry friends.

CLEAN FOCUSED we believe in the best

We strive to be as clean as possible whilst guaranteeing product performance.

Our mascara is free from parabens, silicones, phthalates, talc, sulphates, microplastics, PEG & much more.

view our full clean list


  • Parabens
  • Sulphates
  • Silicones
  • Phthalates
  • Talc
  • Alcohol
  • Allergens
  • Formaldehyde
  • Formaldehyde Donors
  • Synthetic Fragrances
  • Neurotoxins
  • D5 & D6
  • Chemical Sunscnreen
  • Hydrogenated Polyisobutene
  • Endocrine Disrupters
  • Carcinogens
  • TEA
  • Gluten
  • Microplastics
  • PEG
  • Petrolatum
  • Environmental Stressors
  • Grain Proteins


We are committed to making the world a better place & creating real positive change. We all need to take care of each other & our mental health.

One of society’s biggest challenges lies in the area of mental health. We have parterned up with & donate to handpicked charities via the BELLA Fund who are doing phenomenal work in the field.

Together, let’s help break the stigma & shine a light on mental health.

 5% of all sales support mental health