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NYSAA LAUNCH

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Iconic Bella Moments

From every Butterfly selfie to every moment of magic — we're overwhelmed with gratitude. We're proud to be in every mall. Thank you for embracing BELLA with open hearts, bold beauty, and unstoppable energy. We can’t wait to spread our wings in the next city…

H&M Beauty

BELLA x H&M BEAUTY

The BELLA community came together from London, Paris, Saudi Arabia, and beyond to celebrate the brand’s debut in Dubai. From the incredible energy of the launch event to the unforgettable Burj Khalifa showcase, the evening marked a major milestone for BELLA.

Every moment reflected the beauty, excitement, and global spirit of our brand — a celebration shared with our butterflies around the world.

ULTA LAUNCH

BELLA x ULTA

The moment had been building for months — a quiet excitement shared across our community. And then, it finally happened: BELLA made its debut at ULTA Beauty Middle East, beginning with our first launch in Kuwait. It was another milestone in a whirlwind of global openings, each one bringing BELLA’s vision a little closer to people everywhere. With every launch, our butterfly spreads its wings wider — glowing, magical, and full of possibility. What started as an idea is now becoming a worldwide movement.

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