My journey into the world of beauty started when I began to solve a personal challenge I had with false eyelashes. As a product innovator by nature, I wanted to create a mascara that would replace my false lashes; removing the pain & hassle, however maintaining the same long-lasting effect, all whilst nourishing and caring for my lashes at the same time

After 3 years of research & development, I created Wanderlash mascara, a secret water-based mascara which builds volume like no other. It quickly became a viral hit amongst celebrities and beauty experts, and thus BELLA was born

Today, we have a full range of innovative, solution-driven masterpieces waiting for you to try

Bella was born out of a dream to create better beauty through vegan innovation & precious ingredients such as crushed diamonds & blueberry oil. I’m committed to creating the best products for you that outperform your expectations, bringing you a 'wow’ moment every day

BELLA means beautiful & represents all of you. Our BELLA butterfly is our guiding force which represents our core values; innovation, performance, empowerment & sustainability

We are creating a movement within beauty, the butterfly effect, to add a dose of joy to your life and make you feel loved, valued & part of something special

At BELLA, kindness is our guiding principle. We're committed to creating a platform for positive change which is why we give back 1% to causes that matter such as mental health & education through our Butterfly Fund

Our butterfly community aims to uplift, empower, and inspire & I can’t wait for you to be a part of it. Become a BELLA butterfly today & together, let’s spread our wings and fly

With love, Sabina x