ENTER THE WORLD OF THE BUTTERFLY
BELLA was born out of a dream to create exceptional beauty solutions using 100% vegan innovation with unique formulations & precious ingredients. Our founder Sabina believes in products with powerful performance & instant results. Anchored by generations of product creation, experience beautifully curated products infused with flowers, fruits & crystals to 'wow' you at every moment. As a passionate philanthropist, 1% of all sales go to causes that matter. Join us on this global journey to bring each & every one of you, the best that beauty has to offer.
PRODUCT GEEK TURNED BEAUTY ENTREPRENEUR
HOW IT ALL STARTED
HEY BUTTERFLIES,
My journey into beauty began with a personal challenge — I wanted to say goodbye to false lashes without losing the bold, lasting look I loved. As a product developer at heart, with years of experience in consumer goods, creating meaningful solutions was second nature.
So I set out to build something better: a mascara that delivered volume and longevity, while truly caring for my lashes.
After three years of research and testing, I created WANDERLASH — our signature, water-based formula that builds volume like no other. What began as a personal solution quickly became a global favorite, loved by celebrities and beauty experts alike. Today, we sell one every minute.
Since then, BELLA has grown into a full collection of innovation-driven, solution-led products — each one crafted by me from concept to creation, with a commitment to outperform what’s out there and deliver only the very best.
I invite you to become a BELLA Butterfly with your first purchase — and join a global movement redefining what beauty can be. Expect unique formulations, exceptional ingredients, and products that truly perform.
A SYMBOL OF TRANSFORMATION
THE BELLA BUTTERFLY
WINGS OF PURPOSE
Step into the world of the BELLA Butterfly, a magical, radiant space where beauty meets transformation, and creativity knows no limits. Our butterfly symbolizes the beauty of change — a reflection of personal evolution. It is our guiding light, filled with kindness, joy, hope, and love. BELLA means beautiful, and it represents all of you.
Just as a butterfly emerges from a cocoon, each one uniquely patterned and colorful, we believe every individual has the potential to embrace their own journey of growth and self-expression, reaching their truest, most authentic self.
At BELLA, we welcome you to discover your inner butterfly — your uniqueness, which is your superpower. This is more than a community. It’s a celebration of self-expression, evolution, and becoming who you were always meant to be.
We’re creating a movement within beauty. The BELLA Butterfly Movement is here to break the rules, raise the bar & celebrate the transformation that happens when you feel your most radiant self.
Lerne WANDERLASH kennen, ein technischer Triumph
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HIBISKUS
Finden Sie es in unserem Lippenstift (bald erhältlich)
ROSENQUARZ
Finden Sie es in unserem Highlighter (in Kürze erhältlich)
GESCHLIFFENE DIAMANTEN
Finden Sie es in unserem Highlighter (in Kürze erhältlich)
OUR VALUES & ETHOS
A WORLD WHERE EXCEPTIONAL MEETS INTEGRITY
1% TO CAUSES THAT MATTER
We're committed to making a positive impact in the world. We donate 1% of all sales to life changing & empowering causes that matter via our BELLA Butterfly Fund.
By buying BELLA, you’re not just investing in quality beauty products—you’re helping us on our mission to do good.
Join us in our mission to empower individuals to thrive. Together, let’s make a meaningful difference, one beauty ritual at a time.
CONSCIOUSLY CLEAN FOCUS
We vow to be as clean as possible whilst still guaranteeing performance. Your skin is our priority. We carefully vet each ingredient, prioritising natural & ethically sourced alternatives without sacrificing efficacy or your experience.
MINDFULLY SUSTAINABLE
We understand the importance of preserving our planet for future generations, which is why we strive to minimize our environmental footprint in every aspect of our business. Our packaging is not only luxurious but also eco-friendly, with refillable options & all outer packaging is recyclable. With each initiative, we take a step towards a more sustainable future, ensuring that beauty is not just about looking good but also kind to our planet
